Alireza Iman

Digital Merchandising Leader | Digital Marketing & UX Specialist
Toronto, CA.

About

Strategic and pragmatic digital leader with 5+ years of experience in eCommerce, product strategy, and digital merchandising. Proven track record of driving omnichannel growth by building scalable, user-centric solutions. Skilled in stakeholder management across business, technical, and creative functions. Adept at delivering value in trade and design-focused sectors through data-driven digital innovation.

Education

Toronto Metropolitan University (formerly Ryerson University)

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Bachelor's Degree

Science

Courses

Minor - Economics

George Brown College

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College Diploma

Computer System Technician

Work

IKEA
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eCommerce & Merchandising Lead

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Summary

Led strategic initiatives to create visually stimulating and engaging digital experiences, inspiring product discovery and purchase across IKEA's online channels through global and local collaboration.

Highlights

Lead national strategy for digital merchandising and online revenue optimization, aligning with IKEA's global digital transformation.

Manage end-to-end digital product lifecycle—from concept to MVP—for omnichannel shopping experiences.

Liaise with internal stakeholders (IT, logistics, marketing) and external partners (designers, trade customers) to deliver seamless product discovery and promotions.

Designed and implemented sample logistics process improvements, increasing fulfillment speed by 25%.

IKEA
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Digital Merchandising Specialist

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Summary

Optimized the online browsing and shopping experience for millions of IKEA.ca visitors, directly responsible for integrating sustainability and affordability initiatives within the digital range.

Highlights

Drove key sustainability initiatives, prominently showcasing eco-friendly products and promoting sustainable choices across the digital platform.

Successfully integrated affordability strategies into the online merchandising, optimizing product visibility and accessibility for budget-conscious consumers.

Utilized web analytics and user feedback to implement data-driven improvements, resulting in optimized site navigation and increased product engagement.

Drove 18% YoY growth in designer trade program engagement through tailored UX flows and strategic campaigns.

Presented business cases and performance reports to senior leadership to support platform investment decisions.

IKEA
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Graphic Design & Brand Experience Specialist

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Summary

Designed and produced high-impact digital and motion media assets for IKEA's physical retail locations across Canada, significantly enhancing brand presence and customer engagement.

Highlights

Created a diverse portfolio of digital assets for in-store marketing campaigns across IKEA's Canadian retail network, supporting sales and promotional efforts.

Developed engaging motion media for in-store displays, contributing to a dynamic retail environment and influencing customer purchasing decisions.

Developed visual merchandising strategies across print, web, and in-store environments to ensure consistent brand expression.

Partnered with marketing and commercial teams to create localized product launches and promotional storytelling.

Provided creative direction and production oversight for seasonal campaigns in collaboration with global HQ.

Skills

Digital Marketing

SEO, SEM, Content Strategy, Social Media Marketing, Campaign Management, E-commerce Marketing.

Web Development

HTML, CSS, JavaScript, Responsive Design, Web Content Management (WCM), E-commerce Platforms.

Business Acumen

Sustainability Initiatives, Affordability Strategy, Market Analysis, Business Growth, Retail Operations.

UX Design

User Research, Wireframing, Prototyping, Usability Testing, Information Architecture, User Journey Mapping, UX/UI Optimization for Retail & Trade.

Leadership & Strategy

Team Leadership, Cross-functional Collaboration, Strategic Planning, Project Management, Stakeholder Management, Talent Development, Digital Product Strategy & MVP Development, Stakeholder & Client Management, Agile Project Management.

Volunteer

Schulich School of Business
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eCommerce Panelist

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Ted Rogers Marketing Association
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Panelist

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Projects

Digital Strategy Consultant

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Summary

Consulted with a national B2B lighting distributor to lead their digital transformation. Oversaw the end-to-end redesign of the Shopify-based eCommerce platform, enhancing UX and aligning with sales workflows. Spearheaded integration with CIN7 Core ERP to streamline inventory and fulfillment processes. Conducted stakeholder research to shape the digital roadmap, resulting in a 30% increase in quote conversions. Provided strategic guidance on digital marketing, analytics, and merchandising to internal teams.